Restaurant Plan Template (EMAAR)

• Executive Summary - Mission & Vision
• Mission Statement
• Brand Positioning Statement
• Key Assumptions
• Country & Regional Assumptions

  Information about the Country conditions that the hotel is anticipated to be operating within.  Include items such as:

  • Political Issues
  • Economic outlook: GDP, GNP and currency exchange impact
  • Inflation

• Trading Assumtions
• Property Overview

  Property Overview – a brief description of the property including it’s current positioning in the market

• Market, National, Regional and International Trends

  Market, National, Regional and International trends with a “big picture” assessment of each trend.  In each instance, include a brief statement describing the trend and the assumed impact on your hotel.

  • Market – trends in the local market, such as:
    • Growth/decline of market (specific industries)
    • New hotels, re-flagging of hotels, etc.

• Food & Beverage

  Food & Beverage – a brief description of the strategy of Food promotion or other activity in outlet

• Other Miscellaneous Revenues

  A brief description of the Revenue and Cost assumption

• Market Assumptions

  Information about the market conditions that the hotel is anticipated to be operating within.  Include items such as:

  • Tourism industry overview
  • National –outlook of the travel & lodging Industries
  • Regional - inferences on tourism, an overview of the anticipated impact from feeder cities, changes in industry/economic stability within the region, etc
  • Competition – list the hotels in your competitive set
  • Changes in Supply –
    • List all new competitors in your market
    • List any hotels that open in Plan Year or planning to change the Brand.
    • List any hotels whose room count changed in Curr. Year or will change in Plan Year
    • Include your hotel’s information in the market total

• SWOT Aanalysis

  Include specific information (only up to 4 bullet points) about how your hotel is positioned against the competition hotel.

• Current Year Estimate - Summary Profit & Loss
  • Current Year  Actual + Forecast: Jan to July Actual Numbers and Aug to Sep Forecast Numbers
  • Direct Payroll: It Includes Rooms, F&B, MOD department payroll cost and operating dep’t cost.
  • Other Cost: It Includes MOD cost (Spa, Laundry and Business Centre Cost).
  • G&A Expenses: It Includes Executive, Finance, Purchase, Human Resources, Quality, Security , Training and legal.
  • Sales & Marketing Expenses: It excludes the “Sales & Marketing Fees”.
  • Other Fixed Cost: It Includes “Rent, Taxes and Insurance”, “Facility Management Charges”, Community Levy Charges” and Other Owner Expenses.

• Plan Year Revenue Assumptions
• Restaurant

  Enter data in the cells below for all outlets applicable to your property (include both room service and minibar, separately). Descriptions should be brief and precise.

• Lounge
• Bar
• Budget Plan Summaries
• Plan Year Food & Beverage Cost of Sales Bridge to Curr. Year
• Plan Year Payroll & Benefits Bridge to Curr. Year
• Plan Year Admin and General Bridge to Curr. Year
• Plan Year Sales and Marketing Bridge to Curr Year
• Plan Year Energy / Utility Assumption Bridge to Curr Year
• Plan Year Summary Profit & Loss Budget
  • Current Year Actual + Forecast: Jan to July Actual Numbers and Aug to Sep Forecast Numbers
  • Direct Payroll: It Includes Rooms, F&B, MOD department payroll  & Apartment payroll cost
  • Other Cost: It Includes MOD cost ( Spa, Laundry and Business Centre Cost) .
  • Direct Expenses: Direct Expenses related to Operating Department
  • G&A Expenses: It Includes Executive, Finance, Purchase, Human Resources, Quality, Security,  Training and legal
  • Sales & Marketing Expenses – It excludes the “Sales & Marketing Fees”
  • Other Fixed Cost: It Includes “Rent, Taxes”

• Risks & Opportunities

  Level - indicated the level of the RISK and OPPORTUNITIES

  • High ( marked in Red)
  • Medium( marked in Yellow)
  • Low ( marked in Green)

  Use "Text Color" tool from the editor's toolbar (the one with "A")