IT-Advisers will be formed as an information technology (IT) and consulting company specializing in marketing of high technology and IT-products in international markets. Its founders are former marketers of consulting services, application software, mobile and smart-phone apps, cloud-based applications and market research, all in international markets. They are founding IT Advisers to formalize the consulting services and hi-tech development they offer. IT-Advisers (ITA) offers high-tech manufacturers and smartphone producers a reliable, high quality alternative to in-house resources for market development, information processing, cloud-computing and channel management on an international scale. The company seeks reasonable funding for the project, e.g bank credit, equity loan or venture capital investment
The purpose of executive summary is to summarize the highlights of the plan and to provide a brief snapshot of the company. Give the reader a fix on the size and type of the company, its management team, the products and services it offers, also some basic information about the industry, the size of the target market, funding sources, and the financial goals of the business. If your plan is designed to help you get a bank loan, equity loan or credit card funding, include the information about the amount, type and purpose of the funds your are seeking. Also you may apply for a venture capital funding.
The Offer to Target Customers
What does your product and/or service do? What benefits make your offer unique, or just different? What will motivate customers to switch to your product and/or service? How would you describe a typical customer for your product and/or service? How would you describe a group(s) of target customers? How you intend to get financing of your project
Although positioned at the beginning of the plan the executive summary is best completed at the end. It's primary purpose is to "sell" the plan to the intended audience (investors, bankers, partners), enticing them to read on. It should be an easy-to-read overview presented concisely, ideally on one side of A4. Don't forget to say what you want - a bank loan, equity investment; how much, and how it pays back for the investors.
Sample Business Plan - Executive Summary
The contest in which the Dry Docks Genoa develops its project is located in the ships repair area situated in the eastern part of Genoa port. This company offers a lot of services for ships that are under repair. The company can supply large docks that can be utilized to accomodate boats of different sizes. Instruments of raising as quay-cranes, compressed air and gas tools and logistic supports towards crews (mainly during the periods in which the ships are under repair) are only a few of the services that the company offers to its clients. Facilities consist of 5 dry docks and one 1500 meters utilized by ships that are waiting for their reparation-phase. The entire equipment is under concession from the Port Authority of Genoa. DDG is seeking funding (bank loan, equity loan, venture capital investment) for the project.