NABC

• Need

  To create and deliver customer value greater than the competition’s is central in your business. The NABC business model is a method to systematically work to create customer value. It can be your first step to create a business
  
  What is the underlying market and customer need?

• Approach

  What is your unique approach to meet the market and customer need?

• Benefit/Cost

  What are the customer benefits (per cost)?

• Competition

  How are your offered benefits superior to the competition?

• Numbers

  Will it break-even, and when?