Seed Capital Business Plan Template


Looking for a seed capital investment for your startup venture? Make use of this sample template to create your business plan and improve your chances of attracting investors.

  • Company Purpose

    Define the company or your business in a single declarative sentence.

  • Problem

    Describe the problem of the customer. Or the problem of the customer’s customer. Outline how the customer addresses the issue today.

  • Solution

    Describe your company’s value proposition to make the customer’s life better. Provide some use cases.

  • Timing

    Why now? Set-up the historical evolution of your category. Define recent trends that make your solution possible.

  • Market Size

    Identify your customers. Calculate the TAM (Total Available Market) - the absolute maximum that can be reached by the product; SAM (Served Available Market) - the fraction of the total available market that is accessed by the product now; SOM (Share Of Market) - the fraction of the served available market that the product controls.

  • Competition

     List your competitors. Spell out your competitive advantages.

  • Product

    In most cases, customers will only buy a simple product with a singular value proposition. Describe your product line-up (features and functionality, architecture, intellectual property), and development roadmap.

  • Business Model

    Describe your revenue model and pricing. What is the average account size and/or lifetime value?  Describe your sales and distribution model. List your customers or pipeline.

  • Team

    Make a list of: Founders and Management, Board of Directors and/or Board of Advisors.

  • Financials

    A set of financial projections is included with this section automatically. You may leave some comments or assumptions.



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